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Russian River & Redwood Country

The best of California

When you turn left off Highway 101 at River Road just above Santa Rosa, you are effectively entering the Russian River region. You'll notice rolling vineyards under mature trees and, as you distance yourself from the freeway, you will notice that the shadows change. You are entering Redwood country. This is where you will see the mist clinging to the river evaporating into shafts of golden morning light. This is where you will experience a different type of hospitality with gracious people who want to welcome you into their hearts.

The Russian River area, long known for its serene natural beauty, is rapidly growing in its acclaim and importance in the local wine industry. Tasting rooms, tours and good restaurants are abundant. There are countless recreation adventures to be had among the valleys, canyons and riverbanks all the way to the coast along River Road and Highway 116.

The Russian River itself connects Hwy 101 to the coast. It follows the road the whole way out, so you are never more than a few hundred yards from the gentle flow. This trek is the shortest, yet most stunning traverse from 'inland' to the Pacific Ocean.

On your journey you'll pass through the charming hamlets of Forestville, Rio Nido, Guerneville, Monte Rio, Duncans Mills and Jenner. Flanking Hwy 116 tucked away in the Austin Creek watershed is the rustic town of Cazadero and just south on the Bohemian Highway are Camp Meeker, Occidental and Freestone.

All of these little towns offer a unique variety of lodging, dining, spa, entertainment and recreational options, all of which feature fresh, clean air and unspoiled natural vistas no matter which direction you gaze. And there's the wine…

Beauty and nature abound. Once you get out of the car you can kayak, golf, hike, ride a horse, soar in a balloon, bike the forest floor and dance the night away. You can tide-pool, surf, swim, canoe, fish, dive, take in a local play, or sit at night before a bonfire.

Chose from a variety of riverside resorts, historic lodges, rustic cabins, modern campgrounds and bed & breakfast inns. Exhilarating yet peaceful, diverse and exciting, never far away and comfortably affordable - this is the Russian River Valley!

The Sonoma Coast

Here the irresistible pounding of the ocean surges against the vast immovable continent. Nowhere will you find more drama than on the wild Sonoma Coast. With seventy-six miles of inviting sandy beaches and secret coves, there are limitless places where you can find many wonders.

Explore the myriad of life forms in the tide pools, build sand-castles, coax your kite into the windcurrents, or watch the red-billed oystercatchers hunt for lunch on the wave-splashed crags. Collect driftwood and shells. Eat fresh crab, snapper and salmon at the Bodega wharf watching the moored trawlers, gulls and pelicans, or play 18 holes of golf oceanside against the backdrop of a fuschia sunset.

Where the Russian River meets the sea, Jenner overlooks Goat Rock Beach with harbor seals piled up on the sandy bar soaking up the sun. North of Jenner, Salt point is famous for its abalone diving. Up the coast, the restored 19th century Fort Ross sets the local history on stage with the story of the namesake Russian settlers.

The Russian River Chamber of Commerce’s
Eco-Tourism & Adventure Program

Officially being launched on Tuesday, August 3rd at 6 p.m. at a Gala in Armstrong Woods is, at its heart, an economic recovery strategy for West Sonoma County.

Eco-Tourism is rapidly growing to be one of the biggest trends in leisure travel, shifting the focus from "contraption-based" destinations, such as Disneyland, Squaw Valley or Las Vegas, to adventures in nature.

Eco-Tourism in a nutshell: environmentally responsible travel and visitation to relatively undisturbed natural areas in order to enjoy, study and appreciate nature and any accompanying cultural features that promote conservation.

The Russian River area sits in the middle of the region's watershed. The valleys, views, indigenous species of plant and animal, flowing streams and river, towering forests of redwoods and crashing waves upon sandy beaches all make up an environmentally exciting place to visit and enjoy. Taking tourism one-step farther from the paved road and one step closer to the natural wilderness is the focus of the Eco-Tourism & Adventure Program.

Nature is the only stage upon which year-round entertainment is performed. We all know how wonderful it is to spend a summer Sunday at the Russian River, but what about the drama of February's whale parade? How about the incredible incense smell of the forest in Indian Summer? Learning about the area and all the life that teams within it leaves the visitor with a more satisfying, longer-lasting sense of escape.

The Eco-Tourism & Adventure Program has three basic parts: Marketing, broadened adventure options and environmental education. Within these are mechanisms to help the local businesses stabilize and also to adopt more 'green' practices. Within the program is a concept called the "Eco-Ring," a movement within which all of the community can participate in making the region as harmonious as possible with its natural surroundings through partnerships between residents, merchants, visitors and wildlife.

The Eco-Tourism & Adventure Program's partners and architects are the Russian River Chamber of Commerce, the Stewards of the Coast and Redwoods and the Booking Center.

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